Now, let's back up a minute – or three years. Vintage sign Bellczar | Wikimedia Commons This "new" soda was a hit with consumers. According to the book "Mountain Dew: The History" by Bill's son, Dick, flavor and design finally collided in 1960 when Bill Bridgeforth began bottling his lemonade soda in Mountain Dew's green bottles. In 1958, Bill Bridgeforth had taken over the business and concocted a lemonade soda called Tri-City Lemonade. in Johnson City, Tenn., thought the hillbilly-themed promotions were a great idea, even if the contents weren't selling. They put the concoction in green bottles and began selling Mountain Dew in 1946 but it didn't sell well. They had a hillbilly label printed up, but only bottled the 7UP-style drink for their own after-hours consumption," McRary writes.Įventually, the brothers decided to go public. Then they "privately bottled a lemon-lime mixer they jokingly called Mountain Dew, a nickname for moonshine coined in the 19th century. in Marion, Va., to help formulate a simple, clear mixer. So they asked for the help of William "Billy" Jones with the Tip Corp. McRary writes that when their Orange Crush bottling plant in Georgia failed in 1932, the brothers moved to Knoxville to run a bottling plant for beer and Pepsi Cola.īecause soft drinks were sold mainly regionally at that time, Barney and Ally couldn't find a lemon-lime soda to sell, one that could be used as a mixer for cocktails. of Knoxville, run by brothers Barney and Ally (pronounced "Olly") Hartman. Mountain Dew exhibit 2019 East Tennessee Historical Society Patent Office, according to a 2019 story in the Knoxville Sentinel by Amy McRary. The exact date of the first concoction known as Mountain Dew is a little fuzzy, but historians say it debuted between 19, which was the year the trademark was filed with the U.S.
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